Too Much of a Good Thing...?

As I perused Liberace's collection of fine furs, custom-designed shoes, magnificent costumes and even a Swarovski-covered car, I remembered his catch-phrase: "Too much of a good thing is wonderful!" 

Truth is, I'm not so sure. I understand his tongue-in-cheek statement on indulgence, but with all the technology at our fingertips, too much of a good thing can be...well, too much! Take e-mail, for example. Your client emails you some requirements. You jump to it. You respond within ten minutes. Client responds immediately. You sense urgency, you respond while driving. Hold the brakes! (Pun intended) Truth is, technology can disrupt our days and even us make us less efficient. I once had a paper to write and totally forgot. Two hours before, a friend called me to ask if I had handed it in. (She'd handed in hers the day before) Of course, I was back at university and not as organised as I try to be now. So, freaking out, I asked her what I should do. I never forgot this: "Work on it like nothing else matters." I happened to complete the assignment in just over two hours and ended up getting a B+! That's no BS!

So, when I have a task at hand now, I silence my phones, and close down my inbox. I try to work as nothing else matters. Only in an emergency (or necessary bathroom break) will I move. Too much technology can be a distraction. Filter it and become more efficient! If you don't believe me on this, the next time you 'surf' - whether it be Facebook, news sites, or what have you - check the chunk of time you've spent. Multiply that by 5 working days per week, and you'll see how much time we can easily let flutter by. Because you can multi-task doesn't mean you have to!

-Lots of love & good vibes, Veoma Ali

Veoma Ali is an Advertising Executive, with a Ph.D in Communications and a Masters in Business Administration.