What's Love Got to Do with It?
Sooo...this may sound a bit mushy, but it's impossible to have a client for life without that 4-letter word: LOVE! This is because love embraces all the fundamentals of making and securing a sale:
- L: listening to your client. Understanding what your client needs is especially important in order to chart a way forward and create strategy
- O: open your heart to the client. Treating his business like yours will go a long way. I've seen sales people try to sell "ice to an Eskimo". Now...why would you do that?!? Only sell something to your client that would benefit him/her
- V: verify that you understand your client's expectations. Minutes of meetings, asking questions and sending a first draft of a concept are simple ways to ensure that you're both on the same page
- E: entertain! Clients are people too! They love to eat, drink and have a good time. So, find out your client's sweet spot and indulge it. In this way, you also build a relationship that would ensure your client becomes a friend.
Lots of love & good vibes, Veoma Ali
Veoma Ali is an Advertising Executive, with a Ph.D in Communications and a Masters in Business Administration.