Choose your Brand Ambassador Carefully!
Many brands are cautious when it comes to recruiting #brandambassadors as any negative elements associated with the ambassador (the celebrity chosen to represent the brand) are usually spilled onto the brand itself.
However, some brands choose to stand by their chosen representatives. It's a fragile topic, but all brand managers must consider the pros and cons of hiring a brand ambassador and any potential repercussions.
-Lots of love & good vibes, Veoma Ali
Veoma Ali is an Advertising Executive, with a Ph.D in Communications and a Masters in Business Administration.